Meet Ruth Beltrán, an IMA Spain member from Castellón!

1. When did you join IMA Spain and what motivated you to join?
I joined IMA on February 2019. New year, new objectives!. I was looking for an improvement in my career. I wanted to learn more about my profession, to get itself to the next level and being able to learn from colleagues was a huge opportunity I didn't want to miss.

2. What is the added value & benefits of belonging to an international Assistants Network as IMA?
We share knowledge, we create expertise, we share tools and even providers. And of course, the support assisting someone is great but exhausting at the same time and having a network that understands and supports you it's very helpful, specially having in mind that we are in different business and sharing our experiences can help each other. It gives your comfort and perspective.

3. Further to your experience, what is that key skill all Assistants should master?
There are many skills you need to master, actually. Flexibility, proactivity, discretion, good communicatior, organization skills...but the most important, attitude. It's a game changer!

4. Assistant is a role in constant evolution: what do you think is the reason and how "constant learning" influences the Assistant role performance?
The more you know, the more you can help. HAving this reference, we need to keep on learning everyday in order to be able to involve ourselves whenever it is needed. Proactivity needs learning, advancing your boss needs learning, this role- as many others- needs constant learning. If we really want to get the best of this role, we need to improve it by learning and companies need to invest on it.

Where can you follow / find Ruth Beltrán?

Ruth works for the Industrial Printing industry and is reachable through her Linkedin profile.

Meet Josefina Llovera, an IMA Spain member from Barcelona!

1. When did you join IMA Spain and what motivated you to join?
I joined IMA Spain in November 2018 as a motivational and an improved way to start over in my professional career. Our profession is not as much as a recognized one in business, it is so difficult to find Companies with training and professional career specifics for PA, EA, and Office Managers, so we have to look for it by ourselves.

2. What is the added value & benefits of belonging to an International Assistants Network as IMA?
It makes me think in big, open my mind and think about different ways of doing the same according to contexts and situations. As an IMA member, I have found a place to go when I need it, a shelter where my professional needs are understood.

3. Further to your experience, what is that key skill all Assistants should master?
I can't say just one, I think you should be flexible, open-minded, efficient, effective, proactive and with many more soft skills than in other professions. Being an assistant is vocational

4. Assistant is a role in constant evolution: what do you think is the reason and how “constant learning” influences the Assistant role performance?
The evolution of societies, their way of thinking and acting, makes the dynamics of companies conditional to these constant changes. The Assistants are people who must always give support according to each situation, Executive and Company needs. Our profession is the always necessary hinge between departments in a Company, and between the demanding needs of the society in which we find ourselves. This constant evolution leads us to always be evolving and learning to be the necessary support at each stage, moment and given situation.

Where can you follow / find Josefina Llovera?


Josefina works at MOVENTIA, and she is a regular user of LinkedIN, Twitter, Facebook, Instagram and our IMA Spain group in Slack.

Meet Roberta Santarosa, an IMA Spain Member from Barcelona!

1. When did you join IMA Spain and what motivated you to join?
I joined IMA Spain in 2018, but before I was associated to Seiem. My mainly motivation was to connect with other professionals as me in order to stay tuned, updated and meet others. Since I arrived in Spain in 2015 I thought it would be a great opportunity to stay connected and make a good network and also see new job opportunities.

2. What is the added value & benefits of belonging to an International Assistants Network as IMA?
You can meet other professionals not only from Spain, but from Europe in general, as well as to attend seminars, webinars, training days and be “recyclable”. For me it is an opportunity to know better my colleagues and Assistants environment.

3. Further to your experience, what is that key skill all Assistants should master?
I would say empathy, discretion, proactive, organized, “think-ahead” and of course efficiency. All the combination of that as an equilibrium would make a master Assistant :)

4. Assistant is a role in constant evolution: what do you think is the reason and how “constant learning” influences the Assistant role performance?
That’s true all professions remain in a constant evolution, so with Assistants is not different. We work in a dynamic environment which moves us ahead – if you like or don’t like. Therefore, we also need to move and stay tuned. However, in my opinion, there are also some principles that remains unchangeable such as efficiency – it go through all over the years.

Where can you find / follow Roberta?

Roberta works for HP Computing & Solutions and is a regular user of LinkedIN, Telegram, Instagram, and our group in Slack.

Meet Verónica Martínez, an IMA Spain member from Barcelona:

1. ¿Cuándo te uniste a IMA España y qué te motivó a unirte?
Decidí unirme a IMA en Enero 2019, gracias a Silvia Bassons (socia de IMA) que me explicó en qué consistía la asociación y todo lo que me podía aportar tanto a nivel personal como profesional. Asistí a un par de formaciones de la asociación y la verdad a día de hoy me arrepiento de no haberme asociado a IMA años antes, además como socias tenemos la oportunidad de poner nuestro granito de arena.

2. ¿Cuál es el valor agregado y los beneficios de pertenecer a una Red Internacional de Asistentes como IMA?
IMA me ofrece estar en el día a día en contacto con la profesión de Assistant, tanto a nivel de formaciones, conferencias, eventos y estar “piel con piel” con otras Assitants tanto a nivel nacional como internacional.

3. Además de su experiencia, ¿qué habilidad clave deben dominar todos los Asistentes?
En mi caso soy Assistant por “vocación”. Los Assitants somos una pieza clave en el equipo Directivo y esto nos lleva a especializarnos en diferentes campos:

· Organizamos y coordinamos las agendas, las reuniones, los viajes y los eventos. · Somos el puente de unión entre la dirección y los diferentes equipos · Elaboramos informes derivados de reuniones · Gestionamos la documentación confidencial para la toma de decisiones

4. El Asistente es un rol en constante evolución: ¿cuál crees que es la razón y cómo el "aprendizaje constante" influye en el desempeño del rol de Asistente?
Ser Assitant tiene un rol de soporte personal en el cual tenemos la necesidad de estar formándonos continuamente para estar preparadas y así ser más proactivas y eficientes en nuestro día a día con el equipo Directivo.

Where can you find / follow Verónica?

You can follow Verónica on her personal coordinates under the National Contacts section of this web site.

Meet Miriam García, an IMA Spain member from Madrid:

1. When did you join IMA Spain and what motivated you to join?

I joined in December 2019. I wanted to network and collaborate in a sense of community to check if it really makes an impact and it really does, so I will for sure be member for a long time. I must say I am impressed and glad for joining.

2. What is the added value & benefits of belonging to an International Assistants Network as IMA?

Our day to day is not easy and as an EA I work with a lot of people but sometimes you feel alone as you work in team but not with people in the same position as you. One of the benefits is having a sense of belonging to a group that is in the same situation and where you learn and share experiences and knowledge.

3. Further to your experience, what is that key skill all Assistants should master?

Positive attitude. You can be wrong, have a mistake or just have a bad day. It's all fine but if your attitude is negative or not correct it will impact in a 100% of your job, your image and yourself. Positive Attitude is important to accept a mistake, to accept a bad day, to interact, to do your job and to go forward day by day. This position is complicated with so many to do's and being responsible to so much in a minute that attitude is a strong skill to hold on and go the extra mile and smile.

4. Assistant is a role in constant evolution: what do you think is the reason and how “constant learning” influences the Assistant role performance?

Being the left-hand person and saving so much time to our executives, they value that we are in constant learning. Making their day to day productive and easy and that is only possible being on top of everything and being open minded learning new procedures, especially now due to the digital transformation and the new way of working like flexible working. The more we learn the better we can do our job and find the best way to make it happen with options and knowledge.

Where can you find / follow Miriam?


Miriam works for the Technology Industry and you can follow her on LinkedIN

Meet Silvia Bassons, an IMA Spain Member from Barcelona:

1. When did you join IMA Spain and what motivated you to join?

I discovered EUMA (now IMA) in 2009 and I participated in some free meetings and followed the Association during some years. Finally, in 2014 my role moved to International environment and then I decided to be an active member. I attended the 40th Anniversary of EUMA in Paris. It was amazing to discover the powerful of around 200 Executive Assistants of 25 countries. I love IMA!

2. What is the added value & benefits of belonging to an International Assistants Network as IMA?

IMA offers me the possibility to meet other professionals, from different companies and countries. I continue learning, attending Webinars, Conferences, Trainings and sharing best practices, advices, lessons learned and work offers. It’s a fantastic professional network and I feel the job recognition and many ideas to continue improving.

3. Further to your experience, what key skill all Assistants should master?

All Assistants should master in many skills that include: communication, flexibility, emotional intelligence, empathy, technology, curiosity, resilience, organization and languages. Our role is to make life easier for our bosses and the key is to be ready to help.

4. Assistant is a role in constant evolution: what do you think is the reason and how “constant learning” influences the Assistant role performance?

Assistant is a role of support that need to be updated all the time, internal company information, external reasons, professional competence, technology due to rapid changes, the more prepared we are for new changes, better.

Where can you find / follow Silvia?


Silvia works in the Finacial sector and is reachable through LinkedIN and Instagram

Meet Ruth Hernández, an IMA Spain member from Madrid!



1. When did you join IMA spain and what motivated you to join?

I joined in 2019. I think networking among colleagues is essential. Together we can contribute and learn a lot from each other.

2. What is the added value & benefits of belonging to an International Assistants Network as IMA?

Knowledge, networking and experience

3. Further to your experience, what is that key skill all Assistants should master?

Some of the most important would be: empathy, discretion and resilience.



4. Assistant is a role in constant evolution: what do you think is the reason and how “constant learning” influences the Assistant role performance?

We have to be up to date with everything, reading, studying...We are the "right hand" of our boss.

Where can you find / follow Ruth?


Ruth works for the Tele-Communications industry and is reachable on LinkedIN

Meet Walkiria Carvalho, an IMA Spain Member from Barcelona:

1.When did you join IMA Spain and what motivated you to join?

I decided to join IMA Spain last Feb 19, but before that I had the opportunity to attend some IMA events such as trainings, networking… and others. So got the conclusion it was a nice opportunity that could not let it go!

2.What is the added value & benefits of belonging to an International Assistants Network as IMA?

Networking you get there is priceless. We are a team where worries, needs, ideas can be shared, and this experience helps you to see things in a different light.

3. Further to your experience as Assistant, what is that key skill all Assistants should master?

I believe it is a set of skill that is needed, but above all your personal touch to remind organizations that there are people behind it. And an assistant can transform many details all around.

4. Assistant is a role in constant evolution: what do you think is the reason and how “constant learning” influences the Assistant role performance?

In general, I see all the roles are in constant evolution. The way of working, communicating and many other areas are changing fast. I believe that being open to learn, being curious, attempt to improve and trying to do things differently is key to our role. And last, but not the least, fast adaption to the new IT tools is a must.

Where can you find / follow Walkiria?

You can get in touch with Walkiria by EMAIL or through our Slack community.